
For centuries, Morocco has captivated artists, musicians, and writers with its rich culture, vibrant colors, and mystical landscapes. From the maze-like medinas of Marrakech to the breezy shores of Essaouira, this North African gem has inspired countless creative minds. But what exactly drew these six legendary figures—Henri Matisse, The Rolling Stones, Paul Bowles, Bob Marley, Jimi Hendrix, and Yves Saint Laurent—to Morocco? Let’s explore the magic that enchanted them all.
1. Henri Matisse: A Painter’s Paradise
French artist Henri Matisse visited Tangier in the early 20th century, seeking new inspiration. The city’s bright light, vibrant souks, and intricate Moorish architecture profoundly influenced his work. Matisse’s Moroccan period introduced bold colors and exotic patterns, which became defining elements in his later paintings. His masterpieces, like Zohra, the Moroccan and Landscape Viewed from a Window, reflect his deep admiration for Morocco’s unique aesthetic.
2. The Rolling Stones: A Rock & Roll Pilgrimage
In 1967, The Rolling Stones traveled to Marrakech, immersing themselves in the city’s intoxicating energy and hypnotic sounds. They were fascinated by traditional Gnawa music, which later influenced their songwriting. Brian Jones even recorded local musicians, a passion that shaped world music’s fusion with rock. Their time in Morocco wasn’t just about music—it was an escape into a world of freedom and creativity that left a lasting impact on their artistry.
3. Paul Bowles: The Literary Exile

American writer Paul Bowles found his spiritual and creative home in Tangier. Moving there in 1947, he spent decades writing about Morocco’s landscapes, traditions, and people. His novel The Sheltering Sky captures the existential journey of Westerners in the vast North African desert. Bowles also documented Moroccan music, preserving its authenticity and securing his place as one of the country’s greatest literary admirers.
4. Bob Marley: A Spiritual Connection
Reggae legend Bob Marley was drawn to Morocco for its spiritual depth and cultural roots. Marley’s deep connection to Africa brought him to Essaouira, a city with a rich history of music and mysticism. Moroccan rhythms and themes of unity and freedom resonated with his Rastafarian beliefs, further enriching his musical legacy. Though brief, his visit left a lasting imprint on Moroccan youth who embraced his messages of peace and revolution.
5. Jimi Hendrix: The Myth of Essaouira
It’s often said that Jimi Hendrix visited Essaouira in 1969, though some accounts suggest the timeline is exaggerated. Regardless, Morocco’s psychedelic landscapes and bohemian spirit made it the perfect setting for a rock god. The legend of Hendrix’s stay, including stories of him envisioning castles in the sand, adds to the mystique of Essaouira as a haven for free-spirited musicians and artists.
6. Yves Saint Laurent: The Fashion Visionary

French designer Yves Saint Laurent fell in love with Marrakech in the 1960s and made it his second home. The colors of the city—majestic blues, terracotta reds, and deep oranges—transformed his fashion collections. He and his partner, Pierre Bergé, later purchased and restored the Majorelle Garden, turning it into a stunning sanctuary of art and nature. Today, the YSL Museum in Marrakech honors his lifelong love affair with Morocco.
It could be you!
If you admire these artists or need fresh inspiration, why not visit Morocco for your next adventure? Contact us to plan an unforgettable trip!